|Alfonso Nieto, College of Navarra portrait|
On this letter to a fictitious newspaper writer, which he titled “The dwarf and the large”, Alfonso Nieto criticized media homeowners, managers, and journalists for failing to bear in mind the issues and the wants of their readers. Nieto noticed the media trade as conceited, trying down on the general public and their viewpoints.
Past that, the media considered their audiences as merely market segments to be lumped into teams primarily based on age, gender, earnings, occupation, or different attributes that they might monetize.
The media used a language, he believed, that emphasised their superior training and social place reasonably than making an attempt to create a extra intimate reference to their readers. This might very properly describe the normal media immediately, which have been dropping readers and TV viewers as a result of they focus a lot of their consideration on the conflicts amongst political events reasonably than discovering options.
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